Saks Afridi is a Pakistan-born multi-disciplinary artist and award-winning Creative Director. His art explores identity, memory, and cultural transformation through mixed media, blending traditional craftsmanship with contemporary methods. Afridi’s practice reflects on the fluidity of time and evolving cultural symbols. With over 20 years in global advertising, he’s earned accolades including Gold Cannes Lions, D&AD, and a UN Award for Peace and Understanding. As Group Creative Director at Merkley + Partners, he’s led campaigns for major brands like Mercedes-Benz and Tic Tac. Bridging the worlds of art and advertising, Afridi brings narrative depth and innovation to every platform he engages with. The artist lives and works in New York, U.S.A.